Amazon Rufus Visibility Checker — Free AI Listing Score

Amazon Rufus is an AI shopping assistant that answers buyer questions directly inside the Amazon app and website. It recommends products based on structured signals from listings — not just keyword matches. Listings that score well on Rufus criteria appear more often in AI-powered shopping recommendations.

This free tool analyzes any Amazon ASIN and scores it across seven Rufus visibility layers: title optimization (15 points), bullet point depth (20 points), Q&A coverage (15 points), reviews and social proof (15 points), structured data and A+ content (15 points), visual content (10 points), and product description richness (10 points).

A score of 80–100 means your listing is Rufus-Ready. 60–79 means Partially Visible. 40–59 means Largely Invisible. Below 40 means Rufus-Dark — Rufus will rarely recommend your product.

Use this checker to identify listing gaps, prioritize fixes, and improve your Amazon AI visibility score. Works for Amazon.com (US), Amazon.ca (Canada), Amazon.co.uk (UK), Amazon.de (Germany), and Amazon.com.au (Australia).