Turn your Amazon search term report into an action list.
Find wasted spend, negative keyword candidates, profitable terms to harvest, and bids that need review—using your economics, not a generic ACoS benchmark.
Upload a Sponsored Products search term report
CSV, XLSX, or XLS. Up to 30 MB. The first worksheet should contain the report headers.
What this Amazon PPC analyzer decides—and what it deliberately leaves to you.
A search term report contains signals, not automatic answers. The tool creates review queues with visible thresholds so you can move faster without letting a spreadsheet make irreversible account decisions.
Negative candidates
Terms with zero orders only enter this queue after they cross your minimum click or spend threshold. A low-converting term is never negated on a hunch.
Harvest exact
Profitable converting terms from broad, phrase, or automatic targeting are flagged for exact-match isolation when they clear your order and conversion thresholds.
Bid review
Terms with orders but ACoS above the profit-protected target are separated from irrelevant zero-order traffic. They may need a bid, listing, price, or placement fix.
Private action export
Download the filtered action queue with campaign context, ACoS, true break-even, profit-protected target ACoS, avoidable spend, and the reason behind every recommendation.
Frequently asked questions
Where do I get the Amazon search term report?
In Amazon Ads Console, open Measurement and reporting, create a Sponsored Products search term report, choose a date range with enough clicks to make decisions, and download CSV or XLSX.
Should every zero-order term become a negative keyword?
No. A term can have zero orders because the sample is small, the listing is weak, the price changed, the Featured Offer is missing, or inventory is constrained. The tool requires minimum click or spend evidence and still labels the output as a candidate for human review.
Why use break-even ACoS instead of a generic target?
A 30% ACoS can be profitable for one SKU and destructive for another. True break-even comes from price, COGS, Amazon fees, and returns. The tool then subtracts the profit you want to keep to create a stricter target ACoS.
Does ALFI receive my report data?
No. Parsing, analysis, filtering, and CSV generation happen locally in the browser. The report contents are not submitted to a server.
Want the full search term report workflow?
Follow the hands-on guide to export the right Amazon Ads report, choose your thresholds, interpret each result, and turn the findings into account changes.
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ALFI connects search-term decisions to product margin, conversion, inventory, and total account growth.